Social Media Strategy

In the fast-evolving digital landscape, having a clear, actionable social media strategy is crucial for brand visibility and engagement. 'by choice' offers a one-time comprehensive package designed to equip your business with a detailed roadmap for social media success. This isn’t about ongoing management; it's about providing you with all the tools, insights, and creative assets you need to take your social media presence into your own hands.

What’s included?

Custom Social Media Strategy

A PDF document outlining a bespoke strategy tailored to your brand’s goals, audience, and identity. This includes platform selection, content themes, engagement tactics, and performance measurement approaches.

Mock-up Posts

Alongside the strategy, you'll receive a content calendar, complete with mock-up posts. These examples serve as a creative blueprint for your content creation efforts.

Engagement and Growth Tactics

Practical tactics and initiatives designed to grow your audience and increase engagement based on your specific brand objectives.

Performance Analytics Guidelines

A guide on tracking and analysing your social media performance, helping you understand metrics and refine your approach over time.

How it works

  • A deep dive into your brand’s objectives, current social media efforts, and desired outcomes. This session lays the groundwork for your customized strategy.

  • We craft a comprehensive social media strategy document, including a detailed content calendar and mock-up posts, tailored to resonate with your target audience and amplify your brand’s voice.

  • Receive your complete social media strategy package, ready for implementation. This includes all strategic guidance, creative assets, and analytical tools you need to manage your social media with confidence.

FAQs

  • The development time can vary based on the complexity of your needs and the depth of research required. Typically, the process from the initial discovery session to the delivery of your complete social media strategy package takes about 4-6 weeks. We strive to work efficiently while ensuring a thorough and tailored strategy.

  • Yes, we welcome your feedback to ensure the final strategy aligns perfectly with your vision. Our package includes a set number of revisions for the strategy document and mock-up posts to refine and adjust based on your input.

  • Absolutely! Part of our strategy development involves analysing your target audience and determining which social media platforms they frequent the most. We tailor your strategy to focus on the most effective platforms for engaging your specific audience.

  • While the package is designed for you to take the lead on implementation, we do include a guide on best practices for content creation, engagement, and analysing performance metrics. If you require additional support or training, we're happy to discuss how we can assist further.

  • Our package includes a performance analytics guide that outlines key metrics to monitor and tools you can use to track the success of your social media activities. This guide will help you understand how to measure engagement, growth, and the overall impact of your social media presence.

  • We're committed to your success. If you find you need additional support or services after the delivery of your strategy, we're here to help. Whether it's further consultation, additional design work, or a strategy refresh down the line, just let us know how we can assist you in achieving your social media goals.